About

We got tired of copy-pasting between tabs

Syncful started as an internal tool for keeping a support desk and a CRM from drifting apart. It turned out almost every small team has the same two or three systems quietly falling out of sync.

Where this came from

Built by people who kept fixing the same spreadsheet

Before Syncful, we ran support for a small e-commerce tool. Every order update in the storefront had to be manually re-entered into the CRM so sales could see it, and every CRM note about a customer never made it back to support. We tried a nightly export. It helped for about a day, then someone would ask "why doesn't this match what I'm looking at right now," and the answer was always the same: because it's from last night.

We built a small script that watched for changes and pushed them across immediately instead. It worked well enough that two other teams asked to borrow it. Syncful is that script, rebuilt properly, with the field mapping and conflict handling that made it safe to hand to someone else's production data.

The problem, pictured

What actually changes when you turn Syncful on

Same two systems, same underlying data. The difference is what sits between them.

Without Syncful
CRM
customer record
Exported nightly, by hand
Support desk
sees it next morning

A nightly export, and a gap all day

  • Support sees this morning's version, not what's true right now
  • Someone has to remember to kick off the export
  • A missed run fails silently, nobody notices until a customer does
With Syncful
CRM
customer record
Syncful, watching continuously
Support desk
updated in real time

A live connection, watching continuously

  • Both sides update in under a second
  • Runs continuously, nobody has to remember it
  • Every change is logged, so nothing goes missing quietly
How we operate

A few things that stay true regardless of size

Correctness over cleverness

A sync that's occasionally wrong is worse than no sync at all. We'd rather flag an uncertain conflict for review than guess.

Small, boring, and reliable

No enterprise sales process, no six-week implementation. Connect two systems and see it work the same day.

Your data stays yours

We don't train models on Synced Data, we don't sell it, and we tell you exactly what we can see.

Quick questions

What people ask about the company

How big is the Syncful team?

Small on purpose. Fewer people means fewer handoffs between whoever's building the product and whoever's answering your support email, usually the same person.

Do you have a sales team?

Not really. If you want help picking a plan or scoping a connection, reach out and someone on the team will talk it through directly.

Where is Syncful based?

We're a distributed team working across a few time zones, which is part of why support replies land throughout the day rather than only during one office's hours.

How do you decide what connector to build next?

Mostly from what customers ask for. If enough people need a system we don't support yet, it moves up the list.

Is Syncful funded by outside investors?

We're self-funded through customer revenue, which is part of why pricing is metered honestly rather than padded to satisfy a growth target.

Will Syncful still be around in a few years?

That's the plan. Being self-funded and profitable from early on means we're not dependent on a future funding round to keep the lights on.

Can I suggest a feature?

Yes, email hello@syncful.net. A lot of what's in the product started as a customer email.

Do you publish an engineering blog or changelog?

A changelog ships with every release inside the dashboard. Longer engineering write-ups go out occasionally through the newsletter linked in our footer.

Done